Since 2013, Mermaid has been the cult-favorite secret for those seeking a pure, botanical, and unforgettable coastal sensory experience. Below is our curated archive of editorial features, independent reviews, and beauty routines that have defined the ‘Mermaid Ritual’ over the past decade.
Byrdie (June 2026) – “Every mermaid has this in her rotation; it’s not called the Original Mermaid Perfume for nothing! It’s a sweet, simple orange flower scent with a delicate sillage, like a mermaid princess washed her hair with flowers and is now swimming gracefully through the ocean, scent wafting behind her as she floats.” – Mermaid No1 Perfume featured in Byrdie’s “The Perfume World Is Hearing the Mermaids’ Call”, written by Kara Nesvig. Read the full feature on Byrdie
Pixie Geldof – “Honestly, I love your products sooo much! That Mermaid No1 Hair Shine Spray is the only reason my hair looks healthy ever! haha” – Watch the reel here from Pixie
Kelly Ruth Hans – “An engaging lifestyle feature highlighting the Mermaid Hair Perfume & Shine spray as an essential on-the-go beauty staple.” – Read the full archive review on Kelly Ruth Hans
Tatler Magazine (UK) – “A curated editorial feature selecting Mermaid Hair Shampoo and Conditioner as a standout essential.” – Read the full archive feature on Tatler
Hannah McDonnell – “A beautiful 2016 clean-beauty review spotlighting the Mermaid Hair collection.” – Read the full archive review on Hannah McDonnell
Hello Gorgeous (Angela Lanter) – “An incredible vintage 2013 launch-era video review and full-line feature.” – Read the full archive review on Hello Gorgeous
Tatler Magazine (UK) – “An international feature naming Mermaid Hair Shampoo as the ‘Best for Sexy Hair’.” – Read the full archive feature on Tatler
Glitter, Inc. – “A glowing full-line beauty feature spotlighting Mermaid Hair Shampoo and Conditioner.” – Read the full archive review on Glitter, Inc.
The Zoe Report – “An editorial feature naming Mermaid Hair Shampoo as one of the top elite scents.” – Read the full archive feature on The Zoe Report
The Cut (New York Magazine) – “A great 2014 editorial review of our Shine Spray.” – View the locked feature on The Cut
Pretty Little Fawn (Courtney Halverson) – “A vintage 2014 beauty favorite spotlight.” – Read the full archive review on Pretty Little Fawn
The Princess Blog – “A vintage beauty review spotlighting the Mermaid Hair No. 1 Shine Spray.” – Read the full archive review on The Princess Blog
Elanna Pecherle – “A vintage 2014 review spotlighting the original Mermaid Perfume and the No. 1 Shine Spray.” – Read the full archive review on Elanna Pecherle
Southern Curls & Pearls (Caitlin Covington) – “A vintage 2014 review and full-line spotlight featuring the Mermaid No. 1 Perfume, Body Oil, and Shampoo collection.” – Read the full archive review on Southern Curls & Pearls
Into The Gloss – “A legendary editorial feature spotlighting Mermaid Hair Shampoo as a ‘treat-yo-self’ favorite.” – Read the full archive feature on Into The Gloss