Mermaid Visual Archive

Transformations, application rituals, and beach-day vibes—see the Mermaid collection in action.

Paige Lorentzen

“A wonderful beauty and lifestyle review checking in on the Mermaid collection, detailing her personal experience with the signature hair care routine.”

Makenna Ashley

“Reviewing the Mermaid shampoo, conditioner, and shine spray!”

Emma Scoggin

“An independent fragrance feature and clean-beauty routine spotlight showcasing the unforgettable signature scent profile of Mermaid Perfume No. 2.”

Urban Outfitters (UO Beauty Video Archive)

“A classic 2017 beachy hair tutorial featuring the Mermaid Hair collection to style sea-swept waves.”

Hailey Wirtz

“A vintage wavy hair routine and haul review featuring the long-awaited Mermaid Hair Shine Spray.”

Kathleen Post (Lemon Blonde)

“An unlisted vintage 2017 'Everyday Curls' hair tutorial and review featuring the Mermaid Hair collection.”

Caitlin Confidential

“A vintage 5-minute beach beauty and hot weather makeup routine featuring the Mermaid Hair collection.”

Mermaid Waves

“A classic 2017 hair tutorial and brand feature highlighting the ultimate clean beauty routine for perfect beachy waves.”