“Since 2013, Mermaid has been the cult-favorite secret for those seeking a pure, botanical, and unforgettable coastal sensory experience. Below is our curated archive of editorial features, independent reviews, and beauty routines that have defined the ‘Mermaid Ritual’ over the past decade.”

Byrdie (June 2026) – “Every mermaid has this in her rotation; it’s not called the Original Mermaid Perfume for nothing! It’s a sweet, simple orange flower scent with a delicate sillage, like a mermaid princess washed her hair with flowers and is now swimming gracefully through the ocean, scent wafting behind her as she floats. (Wait, can mermaids wash their hair?)” – Mermaid No1 Perfume featured in Byrdie’s “The Perfume World Is Hearing the Mermaids’ Call”, written by Kara Nesvig and published on June 11, 2026. (Kara Nesvig is a news writer for Byrdie and also contributes to Teen Vogue, Brides, Allure, Apartment Therapy, and PEOPLE.)

Pixie Geldof – “Honestly, I love your products sooo much! That Mermaid No1 Hair Shine Spray is the only reason my hair looks healthy ever! haha” – Watch the reel here from Pixie

Cara Loren – “As a girl, we all know how important a good perfume is… One that is a must in a perfume collection is Mermaid Perfume.  Besides smelling delicious, it’s also beautifully packaged which is a big deal to me. – Read the full archive review from Cara here

Kelly Ruth Hans – “An engaging lifestyle feature highlighting the Mermaid Hair Perfume & Shine spray as an essential on-the-go beauty staple, specifically noting its iconic tropical fragrance profile and ability to deliver an instant, lightweight shine boost to hair.” – Read the full archive review on Kelly Ruth Hans

Tatler Magazine (UK) – “A curated editorial feature selecting Mermaid Hair Shampoo and Conditioner as a standout essential for achieving high-shine, healthy hair in their definitive ‘Best Hair Products’ expert guide.” – Read the full archive feature on Tatler

Hannah McDonnell – “A beautiful 2016 clean-beauty review spotlighting the Mermaid Hair collection, featuring a rave review of the signature orange blossom and coconut Shampoo, Conditioner, and Shine Spray.” – Read the full archive review on Hannah McDonnell

Hello Gorgeous (Angela Lanter) – “An incredible vintage 2013 launch-era video review and full-line feature highlighting the original Mermaid Perfume collection.” – Read the full archive review on Hello Gorgeous

Tatler Magazine (UK) – “An international feature naming Mermaid Hair Shampoo as the ‘Best for Sexy Hair’ in their ultimate expert guide.” – Read the full archive feature on Tatler

Glitter, Inc. – “A glowing full-line beauty feature spotlighting Mermaid Hair Shampoo and Conditioner as the ultimate secret to soft, bouncy hair that smells like a tropical getaway.” – Read the full archive review on Glitter, Inc.

The Zoe Report – “An editorial feature naming Mermaid Hair Shampoo as one of the top elite scents for leaving hair smelling ‘insanely good’ with hot-weather vacation vibes.” – Read the full archive feature on The Zoe Report

The Cut (New York Magazine) – “A great 2014 editorial review of our Shine Spray—but full disclosure, they’ve locked it behind a $4 paywall trial now. We don’t support that noise, but it’s there if you already have a subscription!” – View the locked feature on The Cut

Pretty Little Fawn (Courtney Halverson) – “A vintage 2014 beauty favorite spotlight featuring the Mermaid Hair Shampoo and Conditioner for beachy scent perfection and effortless styling.” – Read the full archive review on Pretty Little Fawn

The Princess Blog – “A vintage beauty review spotlighting the Mermaid Hair No. 1 Shine Spray for effortless, beach-day waves.” – Read the full archive review on The Princess Blog

Elanna Pecherle (Beauty & Makeup Blogger) – “A vintage 2014 review spotlighting the original Mermaid Perfume and the No. 1 Shine Spray for effortless, romantic waves.” – Read the full archive review on Elanna Pecherle

Southern Curls & Pearls (Caitlin Covington) – “A vintage 2014 review and full-line spotlight featuring the Mermaid No. 1 Perfume, Body Oil, and Shampoo collection. (Note: The retail purchase links within this historical post are outdated due to legacy retail partnerships, but the review remains live!)” – Read the full archive review on Southern Curls & Pearls

Into The Gloss – “A legendary editorial feature spotlighting Mermaid Hair Shampoo as a ‘treat-yo-self’ favorite for its wondrous, unforgettable scent footprint.” – Read the full archive feature on Into The Gloss

Video Reviews & Feature Archives

Paige Lorentzen – “A wonderful beauty and lifestyle review checking in on the Mermaid collection, detailing her personal experience with the signature hair care routine.” – Watch the feature on YouTube

Makenna Ashley – “Reviewing the Mermaid shampoo, conditioner, and shine spray!” – Watch the full video review on YouTube

Emma Scoggin (Beauty & Lifestyle Critic) – “An independent fragrance feature and clean-beauty routine spotlight showcasing the unforgettable signature scent profile of Mermaid Perfume No. 2.” – Watch the full archive review on YouTube

Urban Outfitters (UO Beauty Video Archive) – “A classic 2017 beachy hair tutorial featuring the Mermaid Hair collection to style sea-swept waves.” – Watch the feature on YouTube

Hailey Wirtz (Beauty & Lifestyle Blogger) – “A vintage wavy hair routine and haul review featuring the long-awaited Mermaid Hair Shine Spray.” – Watch the full review on YouTube

Kathleen Post (Lemon Blonde) – “An unlisted vintage 2017 ‘Everyday Curls’ hair tutorial and review featuring the Mermaid Hair collection.” – Watch the tutorial on YouTube

Caitlin Confidential – “A vintage 5-minute beach beauty and hot weather makeup routine featuring the Mermaid Hair collection.” – Watch the feature on YouTube

Mermaid Waves – “A classic 2017 hair tutorial and brand feature highlighting the ultimate clean beauty routine for perfect beachy waves using the Mermaid collection.” – Watch the feature on YouTube

Sarah Walz – “An updated beauty and lifestyle favorites vlog highlighting the Mermaid collection, featuring an enthusiastic breakdown of the signature Hair Shine Spray and Mermaid Perfume.” – Watch the feature on YouTube (Timestamp Skip to 12:58)